Global Branding. An Analysis of the Standardization Potential of Global Brands
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| Author: | Sarah Lina Hamann |
|---|---|
| URN: | urn:nbn:de:bsz:950-opus-12109 |
| Advisor: | Erskin Blunck |
| Document Type: | Master's Thesis |
| Language: | German |
| Date of Publication (online): | 2010/07/27 |
| Publishing Institution: | Hochschule Nürtingen-Geislingen |
| Release Date: | 2010/07/27 |
| Tag: | Globale Markenpolitik Brand Management; Brand Platform; Global Brand |
| GND Keyword: | Marke |
| Institutes: | Fakultät Agrarwirtschaft, Volkswirtschaft und Management / Internationales Management (IM), Master |
| DDC-Class: | 300 Sozialwissenschaften / 330 Wirtschaft |