Strategies to Improve the Quality Image of Products made in China (Case Analysis: Haier Electronics Group)
- In my paper, I will use TQM theory and Case Study to analyze the Strategies to improve the Quality Image of Product made in China.My paper is divided into four parts. In the first chapter I willIn my paper, I will use TQM theory and Case Study to analyze the Strategies to improve the Quality Image of Product made in China.My paper is divided into four parts. In the first chapter I will introduce the product image and situation of China, then I describe the Impact of the quality fade to China. In the third part, I make a thorough analysis about the Strategies with case of Haier Group to improve the product quality of China. In the end, I summarize some important points which are very crucial for China to have a good product quality image in the future.…
| Author: | Chaochao Cheng |
|---|---|
| URN: | urn:nbn:de:bsz:950-opus-10380 |
| Document Type: | Master's Thesis |
| Language: | English |
| Date of Publication (online): | 2009/07/06 |
| Publishing Institution: | Hochschule Nürtingen-Geislingen |
| Release Date: | 2009/07/06 |
| Tag: | Quality Fade; Quality improvement; TQO |
| GND Keyword: | Internationale Organisation für Normung |
| Institutes: | Fakultät Agrarwirtschaft, Volkswirtschaft und Management / Internationales Management (IM), Master |
| DDC-Class: | 300 Sozialwissenschaften / 330 Wirtschaft |