Open Access

Kevin Somoni Machine

• Just like in many other developing countries, the private sector in Kenya is characterised by a handful of multi-national companies and numerous, Small and Medium-sized Enterprises (SMEs). Apart fromJust like in many other developing countries, the private sector in Kenya is characterised by a handful of multi-national companies and numerous, Small and Medium-sized Enterprises (SMEs). Apart from the sector contributing over 80 % of the GDP and the bulk of the export earnings, these enterprises also constitute the largest portion of the labour force in the country. Despite the acknowledged fact that the private sector in both developed and developing countries plays a major role in steering economic growth, the performance of the Kenyan economy is still below expectation and a lot still needs to be done if the SMEs are to be regarded as the true engine for economic growth.This thesis analysis the option of exporting as a marketing strategy which SMEs can adopt so as to increase their earnings and eventually provide the impetus that is badly needed for the phlegmatic economy of Kenya. By going back to the basics of development theories, evidence has shown that there is need for more radical social and structural changes to equip the entrepreneurs with the necessary tools for competing in the global scene. Although it is also through foreign trade that local SMEs can participate in the global arena, some reforms are needed in the governing bodies to ensure that products from developing countries can be traded freely and fairly. On the other hand, there is potential for growth through concentration on industries that Kenya has an abundance of factors; land and labour. Through an effective use of these resources, progress can be made even in the highly competitive industrial products. Finally, when all the right institutional reforms have been carried out, the onus will be on the entrepreneurs to seize the numerous international market opportunities that will be available. For the enterprises to be successful, the institutions already providing capacity building and business development services should also be strengthened through provision of modern management techniques.…